From its humble office in Tondo to its present-day Quezon City center and Valenzuela warehouse, Kimstore, after 15 years, remains as one of the most reliable and trusted online gadget stores in the country. Kimstore founder Kim Lato is giving back and paying forward to the community that helped it become one of the country’s top brands 15 years after its founding.
Driven by her passion for providing the Filipino access to affordable tablets, smartphones, and other electronic devices, she now considers helping aspiring start-up businesses and support other small business retailers through several efforts. Moving towards the future, she is also looking at expanding her own logistics platform, building partnerships with learning organizations for masterclasses for e-commerce, and exploring with Filipino tech experts to create and develop Pinoy-branded gadgets that can compete on the global stage.
“Kimstore consistently demonstrates itself as the country’s go-to, pinupuntahan talaga pag dating sa online store for quality electronics,” Trade Secretary Ramon Lopez said during Kimstore’s 15th anniversary celebration. He also commended the firm’s efforts in offering the best possible deals to consumers and providing jobs for Filipinos. Finally, he wished Kimstore longtime success and continuing prosperity in the years to come.
Lato started the company as a groundbreaker of online selling during her early years while she was still a sophomore student at De La Salle University. A lover of tech devices who regularly did online searches, she realized that many of these electronic gadgets were sold mainly by foreigners at a price many Filipinos could not afford.
At a time when the now-defunct Multiply lorded it over the then-fledgling social media, Lato decided to give her countrymen a better option: A Filipino online shop that offers premium gadgets at reasonable costs. “I think what pushed us to strive harder is our vision of providing Filipinos access to these gadgets,” says Lato.
At first, as pioneer of Philippine online selling, she found it tough to convince customers to buy gadgets. However, she ultimately broke through the fears and insecurities of the buying public through persistence, dedication, and providing a very personalized experience for her clients. As more and more customers bought high-quality, affordable gadgets from Kimstore, other businesses soon followed, inspired by her example.
From its humble office in Tondo to its present-day Quezon City office and Valenzuela warehouse, Kimstore, after 15 years, remains one of the most reliable and trusted online gadget stores in the country. To share the celebration with consumers, it has been launching promotions since November, such as Shop and Celebrate at Kimstore in partnership with PayMaya, 11.11 and 15.15 deals, Payday sale, and Free Shipping specials, Crystal Anniversary sale, and Black Friday Sale.
Lato summarized the store’s 15-year journey experience: “Despite the challenges we faced in the past, we continue to serve our customers by delivering top-notch customer service. From our humble beginnings at that McDonald’s beside the university to our journeys through social media like Multiply and Facebook, and culminating in our very own Kimstore.com, we have grown as the country’s first and largest e-commerce shopping store for tech and electronics.”