Innovation brainstorm takes on 12 big challenges for PH

The problem with innovations is that innovators are often outsiders with no access to the problems they could actually solve.

The companies and governments who own these problems feel great internal and external pressure to resolve them. Ironically, this pressure often creates paralysis, because transparency in discussing these issues opens executives to harsh criticism and even financial repercussions. Companies therefore often resort to declaring a problem “unsolvable” or invest in very public “theatrical” solutions with limited benefit.

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